Tatyana joined San Vito Drinks in 2024 as Marketing Director (CMO). She represents a rare type of leader who connects with a brand not through formal briefs, but through shared values and meaning. For her, the company’s philosophy is not a slogan, but a natural extension of her own mindset. She brings over 6.5 years of experience in marketing and brand management. Her background includes work with the major technology retailer TEXNOPARK and brands such as Shivaki, Osten, and others, as well as projects across diverse industries - from complex industrial equipment to premium baby nutrition. Tatyana’s strategic and leadership capabilities are reinforced by specialized education from MITU and an MBA from City Business School.

Within the wine industry, Tatyana found her true professional calling. Here, marketing evolved from a functional discipline into a holistic system of meaning, aesthetics, and emotion. As Marketing Director, she is responsible for shaping the long-term brand strategy, strengthening market positioning, and creating a consistent customer experience. Tatyana believes that strong brands emerge where clear strategy meets genuine human emotion — often over a glass of good wine, in an atmosphere of trust and warmth.

Tatyana joined San Vito Drinks in 2024 as Marketing Director (CMO). She represents a rare type of leader who connects with a brand not through formal briefs, but through shared values and meaning. For her, the company’s philosophy is not a slogan, but a natural extension of her own mindset. She brings over 6.5 years of experience in marketing and brand management. Her background includes work with the major technology retailer TEXNOPARK and brands such as Shivaki, Osten, and others, as well as projects across diverse industries - from complex industrial equipment to premium baby nutrition. Tatyana’s strategic and leadership capabilities are reinforced by specialized education from MITU and an MBA from City Business School.

Within the wine industry, Tatyana found her true professional calling. Here, marketing evolved from a functional discipline into a holistic system of meaning, aesthetics, and emotion. As Marketing Director, she is responsible for shaping the long-term brand strategy, strengthening market positioning, and creating a consistent customer experience. Tatyana believes that strong brands emerge where clear strategy meets genuine human emotion — often over a glass of good wine, in an atmosphere of trust and warmth.