Askar joined Gourmet Concept as the head of Maro Wines in 2020, bringing with him years of experience in distribution. Born and raised in Tashkent, Askar received his Bachelor of Business Administration from the University of Westminster. For five years, he served as the head of distribution at Tar Pharm Allians, a pharmaceutical company, where he played a pivotal role in the company's success. Later, Askar became a key contributor to M Brand in the Macro supermarket chain. During the pandemic, Askar achieved a remarkable feat by being the only citizen of Uzbekistan to swim from Europe to Asia on the annual Intercontinental swim across the Bosphorus. His determination and dedication to success in all aspects of his life have been instrumental in his professional career, making him a valuable asset to any organization he is a part of.